Anmeldeformular RECA E-Businessdays 2021 Englisch

RECA E-Business Days from September 28-29, 2021

Dear Sir or Madam! Dear Colleagues!

Digital sales and multichannel strategies play a key role in achieving our growth goals and developing our business models for the future!

We have therefore created a platform for managing directors, digital marketing experts and interested specialists, where we can exchange ideas about strategic approaches in a practical and interactive environment.

We invite you to take part in the RECA Group’s first online E-Business Days and look forward to your digital visit!

Please fill out the registration form below and select the lecture language that suits you. Two workshops will be held. Please select your favourite in each case.

Kind regards

Ernst Wiesinger
EVP RECA Group

and the E-Business Team (RECA Group)

Agenda for E-Business Days 2021

Day 1 – 09/28/2021

1:00 – 1:30 p.m. Welcome by Ernst Wiesinger, the importance of digitization in the RECA Group
1:30 – 2:15 p.m. Panel discussion by Ernst Wiesinger with the BU managers Walter Bostelmann, Thomas Häusele, Stefan Seibold, Christoph Scharinger
2:30 – 2:45 p.m. Customers talk about the importance of digitization
2:45 – 3:45 p.m. Keynote Digitization – Dr. Jens-Uwe Meyer
3:45 – 4:00 p.m. Summary and outlook for the 2nd day

Day 2 – 09/29/2021

8:30 – 9:30 a.m. Impulse lecture E-Business landscape at RECA NORM
8:30 – 9:30 a.m. Impulse lecture E-Business landscape at Normfest
8:30 – 9:30 a.m. Impulse lecture E-Business landscape at Kellner & Kunz

9:45 – 10:30 a.m. Organization and sales integration (how to start, key figures, success measurement, budget, resources, …)
9:45 – 10:30 a.m. Online marketing (newsletter, search engine marketing and search engine advertising, recommendation marketing, …)
9:45 – 10:30 a.m. E-Procurement including platforms and EDI connections

10:45 – 11:30 a.m. Vending machines, systems & Internet of Things applications
10:45 – 11:30 a.m. Social Media Marketing & Website
10:45 – 11:30 a.m. Data quality in the product database and search in the online shop

11:45 – 12:30 p.m. Conclusion and outlook

In the first workshop slot, you can choose from 3 different subject areas:

The area of organization and sales integration, in which, among other things, the most important key figures and the organization of E-Business are discussed

The extensive world of online marketing (including newsletters, search engine and recommendation marketing)

Details on the topics of E-Procurement, platforms and the possibilities of EDI connection

In the second workshop slot, you can also choose from 3 subject areas:

The vending machine systems, which lead to a reduction in procurement and storage costs through the latest technology, as well as the mySTORAGE system (IoT), which simplifies the management of operating and consumable materials